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VW HEALTH CHECK
VOLKSWAGEN
THE IDEA
Winter is the trickiest season for drivers. Building on the well known "Snow Plough" advert we came up with a traditional ATL campaign that highlights the advantages of a winter health check for your Volkswagen.
A series of Vines also clear up misconceptions about driving during winter.
DIRECT MARKETING
We sent VW owners a useful DM piece to get their Winter Health Check started, before taking it to the experts with an included discount.
SOCIAL
We also sent out a series of fun Vine videos with useful winter driving tips.
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