STREET SMARTS
REAL ESTATE INSTITUTE OF WESTERN AUSTRALIA
PROBLEM
REIWA was losing business to other larger national real estate websites.
We needed to prove to people that REIWA is more than just a property listing website.
INSIGHT
REIWA has the most indepth, up to date, localised information when it comes to real estate in
Western Australia; something the eastern states based ‘big boys’ can’t possibly compete with.
IDEA
We brought the power of REIWA to the streets and took over Perth with REIWA’s blue pins.
Utilising the location of hundreds of individual outdoor formats all over Perth, we pinpointed data and information within a 2km radius of each pin location, demonstrating the in-depth local smarts that can only be found through reiwa.com
We extracted unexpected in-depth information from reiwa.com based on each individual pin location.
From train interiors, to adshels, and high traffic billboards throughout dozens of suburbs in Perth.
OVER 60 TARGETED ADSHELS & OVER 100 UNIQUE TRAIN INTERIOR POSTERS
(you'd be scrolling for ever if we showed them all)
... AS WELL AS DOZENS OF LARGE FORMAT BILLBOARDS, INDOOR & OUTDOOR DIGITAL SCREENS AND MUCH MORE
To further support the position that REIWA offers extremely indepth local knowledge, we launched a TVC to make people stop and think before choosing their real estate portal when searching for property.
