DISTRACTINGLY WELL DESIGNED

SEAT

THE CHALLENGE

SEAT unveiled its first ever SUV at the Geneva Motor Show in 2016. We needed to promote the car without actually being able to show it.

THE IDEA

We decided to blame the photographer, who couldn't get a clear shot of the car because of its "distractingly well designed" exterior.

PRINT TEASER CAMPAIGN

teaser-seat-suv_2
teaser-seat-suv_1

ENGAGEMENT CRM

We launched a contest which gave away tickets for Geneva Auto Show as well as hotel stay and flight tickets.

LANDING PAGE - CONTEST ENGAGMENT

The result was a successful execution of the contest, which reached and engaged with 80,000 people.
The new SUV, named ATECA, was revealed in March during the Geneva Auto Show.

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