HEARTCAST
MURDOCH CHILDREN'S RESEARCH INSTITUTE
-
We broadcasted live heartbeats from children that had survived disease thanks to research as a way to prove donations were making a difference.
THE CHALLENGE
The Murdoch Children's Research Institute needed to raise awareness in order to drive donations to fund their research to cure childrens' disease.
INSIGHT
Parents are more likely to donate if triggered emotionally, but they’re skeptical and need proof that their money is going somewhere that’s making tangible change.
IDEA
We make the change tangible, so people can feel, hear and see it. By giving smartwatches to the kids MCRI research has helped, we can share their live heartbeats and stories.
HOW IT WORKS
Stream Live Heart Beats
HeartCast.org will give the world access to the live hearbeats and stories of children now living better lives thanks to MCRI.
Free to donate
You can contribute to MCRI in a unique way, thanks to HeartCast. We offer an album of recorded HeartCasts on Spotify. If the people we reach leave our album streaming in the background overnight, the royalties received by MCRI would become significant.
Use your apple watch
You can also stream the heartbeats to smartwatches with tactile vibration.
Promote & Share
HeartCasts launched through editorial and embedded heartbeat-streaming web banner ads on Newscorp media. And because we’re using an established platform like Spotify we can integrate easily into social media.
