HARVEY BEEF

BRAND DESIGN & PACKAGING

PROBLEM

Not only had Western Australians fallen out of love with Harvey Beef, but Western Australia’s most trusted branded beef had faded into obscurity.

SOLUTION

We needed to rebuild the brand from the ground up, starting with a complete overhaul of the branding, packaging, website, marketing and brand position in order to elevate the brand perception back up in line with the quality of the product and brand heritage.

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