FIND EACH OTHER
APPRENTICENTRE
-
We found a way for apprentices and employees to find each other.
CHALLENGE
With a growing shortage of skilled labour in WA, the challenge was to develop a recruitment and employment campaign that would increase the number of potential apprentices and trainees and the number of potential employers taking them on.
INSIGHT
The biggest barrier in apprentice recruitment was the fact that employers didn't know where to find prospective apprentices, and potential apprentices didn't know where apprenticeships were available.
IDEA
We collaborated with the Government of Western Australia to create the ultimate online platform for apprentices and employers to match up and "find each other".
TO PROMOTE THIS NEW TOOL WE LAUNCHED THE INTEGRATED CAMPAIGN "FIND EACH OTHER"
"APPRENTICE" - 30s TVC
"EMPLOYER" - 30s TVC
WE RELEASED A VARIETY OF EMPOYER AND APPRENTICE BASED ADSHELS, TARGETING A LARGE NUMBER OF INDUSTRIES
AS WELL AS COUNTLESS OTHER OUTPUTS WHICH FURTHER EMPHASISED THE PROPOSITION OF 'FINDING EACH OTHER', LIKE THIS DOUBLE PAGE STRIP PRESS AD.
