EVOLUTION'S EVOLUTION
DOVE
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We lifted the cover on the world of beauty in social media
PROBLEM
Social-media is the biggest cause of self-esteem issues in young girls today, distorting their perceptions of reality and beauty.
INSIGHT
In 2006 Dove released a film entitled "Evolution" that unveiled the truth behind the beauty industry, showing why our vision of beauty is so distorted. 12 years later, the world of manipulated beauty is at an all-time high with the power no longer just in the hands of the beauty industry, but every young person with a social media account.
IDEA
As a sequel to Dove’s iconic film “Evolution”, let’s debunk the glamorous & perfectly filtered world of social media photos, which often have to be re-taken hundreds of times to make them look effortlessly perfect, showing why 12 years later, our perception of beauty is sadly still just as distorted.
THE ORIGINAL EVOLUTION FILM (2006)
EVOLUTION'S EVOLUTION (2018)
Evolution's Evolution is currently being rolled out as a functional piece of content for the Dove Self Esteem Project, shown in schools all around the world to help educate girls on how to build body confidence and self-esteem from a young age.
