We launched Cheapflights’ first ever brand campaign.
New to the market, Cheapflights wanted to firmly position themselves as the flight comparison site for those who need to travel, but don’t have the money to spend big.
Not everybody can afford to pay the A list prices of other sites. Who travels the world a lot, but has to be smart about how they get there?
A stuntman makes the A listers look good, but he doesn’t travel by private jet, or live the A list lifestyle. Like a lot of people, he’s on a budget so has to make his own way there.
It won gold at TMA awards, firmly positioning Cheapflights on the flight comparison radar.
The 60” spot launched on Xmas day and ran across TV and cinema.