We helped people make time for what matters.
Google wanted to help people reappraise the time they lost to everyday work tasks.
Recognising where time could be better spent, gives people a reason to manage their work time better.
We created a mobile first, interactive website that allowed people to calculate the time they lost to “email overloads”, “monotonous meetings”, “pesky procrastination” and “chaotic collaboration”.
Based on the information entered, the experience delivers a personalised video and a customisable GIF for people to share; showing people what they could be doing with their extra time.