MAKE TIME

GOOGLE

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We helped people make time for what matters.

PROBLEM

Google wanted to help people reappraise the time they lost to everyday work tasks.

INSIGHT

Recognising where time could be better spent, gives people a reason to manage their work time better.

IDEA

We created a mobile first, interactive website that allowed people to calculate the time they lost to “email overloads”, “monotonous meetings”, “pesky procrastination” and “chaotic collaboration”.

Based on the information entered, the experience delivers a personalised video and a customisable GIF for people to share; showing people what they could be doing with their extra time.