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THE DOORSTEP CHALLENGE
CO-OP
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We spread Christmas joy far and wide
PROBLEM
As one of the only supermarkets that supports the local community, Co-op wanted to give something back to the people who go above and beyond through out the year.
IDEA
We turned Co-op’s bags for life into Christmas stockings and encouraged store colleagues and the local community to gift them to someone deserving.
THE FILM
The film amassed over 1m organic views and shares in just two weeks.
Nationwide, Co-op colleagues delivered Christmas to over 30,000 doorsteps.
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